You might say Raymond Cua’s status as a “travelling foodie” started in childhood. After all, his parents owned a fast food business — giving him a firsthand glimpse into food’s power to nourish and connect people. Then, annual family vacations only reinforced this idea, showing him the central role food played in cultures around the world.
“You can learn so much about a destination’s culture, history and natural surroundings just based on food,” says Raymond. “It’s a universal language. So when I travel, my itinerary usually focuses on trying certain local dishes or specific restaurants first.”
In 2007, after moving to Canada for university, Raymond began privately sharing photos and videos from his travels on Facebook. This was just a simple way for him to document and relive these memories then share them with family and friends. And in 2014, during a two-week road trip abroad with his siblings, he decided to take it a step farther, sharing his photos on Instagram under a fitting handle: @travellingfoodie.
“I was seeing all these beautiful things and trying all these delicious foods and thought, why not share them with more people who might be interested or inspired by them?” says Raymond. After all, he travels multiple times a year and dines out frequently, with his family and friends often seeking his recommendations.
About a year into posting on Instagram, Raymond’s following started growing. He soon caught the attention of major media outlets like Travel + Leisure, BBC Travel, Huffington Post, FoodBeast and Spoon University, which featured his work. What started as a casual way to share memories had quickly turned into a go-to source of inspiration for travel and food enthusiasts alike.
Travelling Foodie soon expanded — with its own dedicated website, along with a YouTube channel, two Instagram pages (@travellingfoodie and @journeytraveler), and accounts on Facebook, TiKTok, Twitter (now X) and Pinterest. And with the audience growing, Raymond realized he had the opportunity to turn his passion into a steady source of income.